1 - Objective:

Grow my personal-brand TikTok presence by leveraging storytelling and engaging content, ultimately increasing followers and engagement.

TL;DR: Grew my TikTok to 43,000+ followers and 8 million views in four months by applying my learnings from 7 years of marketing experience. Result: Significant viewer engagement (14%+) and brand awareness for brands featured in my videos, who saw notable increases in their Google search trends and purchase intent from viewers.

2 - Strategy:

• Focus on creating entertaining and educational videos that resonate with my target audience of brand and marketing enthusiasts and professionals.

• Prioritize storytelling and compelling narratives that keep viewers engaged throughout the video and maximize average watch time.

   • Utilize strategic hooks at the beginning of videos to capture attention and maximize thumb-stop factor.

• Research and select topics that are relevant and have high engagement potential.

• Encourage viewer engagement through calls to action within videos.

3 - Execution:

• Engage with my community to determine what topics to use for videos.

• Research video topics in-depth, finding and curating relevant information and content.

• Film and edit videos personally, ensuring high-quality production that is aligned with my storytelling approach.

• Use engaging media in the background to increase viewer retention and engagement.

4 - Results:

• Gained 43,000+ followers within my first four months.

• Achieved 8 million views across my first 8 videos, with an engagement rate of 14%+.

• My video on Gentle Monster in April 2024 received 3.8+ million views, significantly spiking their Google search trends to all-time highs on the day of my video’s upload. This showcases the impact of the video which increased their brand awareness and relevance, with many of the video’s commenters communicating that they will be purchasing from the brand.

•     A remarkable number of viewers of my videos commented that the content made them interested in the brands and their products, with many ultimately becoming customers.