1 - Objective:

Enhance Old School Labs’ social media presence by leveraging storytelling, engagement strategies, and community-building to drive growth and increase brand awareness and engagement.

2 - Strategy:

A. Content Strategy:

• Prioritized creating engaging and shareable content that is educational, entertaining, and discussion-worthy content across all platforms.

• Instagram: Prioritized storytelling by showcasing relatable and inspirational customer and ambassador/influencer stories to build a deep connection with the audience.

• YouTube: Developed viral video concepts based on culturally relevant trends in the fitness community. Also prioritized creating repeatable video series, including the brand’s podcast, educational content and bodybuilding/fitness news.

• Content Creators:

• Prioritized collaborations with content creators who produce high-quality content with the goal of increasing brand awareness, enhancing credibility, and boosting engagement.

B. Community-Building:

• Actively engaged with the community in comments and DMs, building rapport and a sense of community.

• Incorporated trends, memes, and relevant topics within the fitness community to keep content fresh and engaging.

3 - Execution:

• Created engaging posts, stories, and videos that encouraged audience engagement and sharing.

• Actively monitored relevant social media and content trends in the community.

• Scouted and engaged with content creators to source high-quality content.

4 - Results:

• Gained 50,000+ Instagram followers.

• Doubled the YouTube channel’s subscribers to 85,000+.

• Increased YouTube views by 15x to over 10,000,000.

• Enhanced brand relevance and community engagement.